The YONEX All England Open Badminton Championships, also known as the All England, is one of the oldest and most renowned badminton competitions in the world.
It has a long history and is renowned for commemorating many significant anniversaries over the years. The project’s objective is to inspire people of all ages, not just in Birmingham but also in other areas, to participate in badminton activities.
The project’s goal is to establish a lasting legacy and promote the sport’s accessibility and advantages by expanding the All England Championships‘ influence beyond the competition itself.
Yonex’s president, Alyssa Yoneyama, stated: ” Our long-standing friendship, one of the most enduring in sports, dates back to 1984 when the All England Championships were held at Wembley Arena.”
“I would like to express my heartfelt gratitude and appreciation to the Badminton World Federation, Badminton England, and the staff at the Utilita Arena Birmingham.
And, most importantly, the numerous volunteers who have dedicated their valuable time year after year to making these Championships such a success.”
YONEX All England Legacy Project Actions and Initiatives
Community Engagement:
- By organizing badminton exhibitions, competitions, or events, the project could focus on involving local communities.
- These actions can raise excitement and interest in the sport, enticing more individuals to participate.
Accessibility and Inclusivity:
- The initiative may stress the necessity of making badminton accessible to people with impairments or from different backgrounds.
- Adapted equipment, inclusive coaching, and specialized programs can be established to make badminton accessible to everyone.
Grassroots Programmes:
- The project could include the creation of grassroots badminton programmes like introductory coaching sessions, school outreach programmes, or community club activities.
- People of all ages and ability levels can benefit from these programmes by learning and participating in badminton.
Volunteer and Coaching Training:
- The project might give volunteers and coaches with training and assistance, allowing them to deliver high-quality badminton experiences and programmes in their communities.
- This can aid in the development of a long-term network of badminton fans and facilitators.
Diana Troke, President of Badminton England, remarked, “We celebrate Yonex’s involvement as headline sponsors of the YONEX All England Championships for the 40th consecutive year.”
“We are extremely fortunate to have this support, and I can’t thank Yonex enough for everything they have done to elevate the event over the years.”
“The event will be held in Birmingham for the 30th time in 2023.” Thank you to Birmingham City Council for your efforts in making the occasion so memorable.
